“Busaburo on the cow’s back”

This image called “Busaburo on the cow’s back” was published in internal of Otsuka group company to communicate the mottos and thinking way of founder. The boy who sat on the cow’s back is Mr. Busaburo Otsuka in childhood.

During World War I, he joined the navy to served his country and he had a chance to study engineering in meanwhile. Mr. Busaburo Otsuka was started a business after the World War I ended. As a traditional Japanese believe that Cow was a formidable animal and sitting on its back was forbidden. So, sitting on the cow’s back implies that we did not stick on traditional ideas or beliefs and we must prove it through practice by ourselves.

The rice field in the picture background was belongs to Mr. Busaburo's father. His father was initially opposed to his decision to start a business but after some time passed he sold the land to support his son's business. As a result, this land marks the start of Otsuka.

“ 流汗悟道 ”

“Ryukan-godo” is Mr. Busaburo's motto which means "At the end, there is no way to understand the essence of everything without hard working and practicing.” Otsuka Group reach out to what we are currently as a result of Mr. Busaburo's strong efforts, which have been entrusted to us.

Mr. Masahito Otsuka, the second family leader,

inherited the business in 1946 and expanded the business to medical food and saline solution.

He provided us the motto "Jissho-shugi" which means everything must be done to make it happen. Action speak louder than words. For example, if we put effort 99% to a medicine and it’s almost

authorized despite, it is regarded disapproved and it might give us a zero value. We must put more than 100% effort for completion. So everything prove through by execution.

Mr. Akihiko Otsuka is the third generation of the Otsuka family to run the company.

"Dokusotekina Sozoryoku," which refers to "unique originality without imitation," is the concept he mentioned 40 years ago, when no one demands for as many advancements as they do now. After that, a new category called "Shin Kategori" is added.

We created brand new products that we had never had before, and this is considered a new category, which includes Pocari Sweat and Calorie Mate, drugs in the ADPKD group

Finally, "Gurobarutenkai" is a Japanese word that indicates "global commercial expansion." He looked at expanding his efforts beyond his home country and made a goal to "encourage people all around the world to live healthier lives."