Thai Otsuka unveils its second-half business plan and encourages consumers’s self-care preventing from COVID-19. The company introduces Chef Pom as the first presenter of “ONCE Complete” complete nutrients medicinal food formula with dietary fiber and no sugar added.
Mr. Shinsuke Yuasa, president of Thai Otsuka Co., Ltd., reported that pharmaceuticals accounted for 67 percent of sales, medical devices for 3%, and medical food for 30% in the first half of 2020. Despite the impact from the spread of Covid-19 viral epidemic, the firm is still growing at a healthy rate.
In the second half of the year, the trend tends to be better. As the Covid-19 situation improves, the firm continues to move forward with the project to educate medical workers and the public, including seminars, academic conferences, and the Complete Day event, which was co-hosted by the Thai Dietitian Association to raise awareness about the importance of having complete nutrition and maintain a healthy body. In Japan, there is a saying that states 健康第一 Kenko Dai-ichi = Health comes first. When we are in good health, we are prepared to handle any situation, whether it is work or Covid-19.
Thai Otsuka Co., Ltd. is the Otsuka Group’s first joint venture outside of Japan, operating as an importer and distributor of pharmaceutical products as well as an inventor of medical food products. With more than 47 years of business experience in Thailand, the firm is well aware of the growing number of malnutrition among Thais. One of the key reasons is a lack of awareness and understanding of malnutrition. As a result, the company collaborated with Asst.Prof.Dr. Kulapong Jayanama to design “7 Warning Signs Your Body Isn’t Getting Enough Nutrients” a campaign that encourages Thai people to see the importance of consuming a well-balanced, nutritious diet.
Furthermore, to promote that communication material, Chef Pom, M.L. Kwanthip Devakula, a well-known nutritionist and chef, was introduced as the first presenter of “ONCE Complete”, a complete nutrients medicinal food formula with dietary fiber and no sugar added.
Chef Pom, the first presenter of “Once Complete“, is a representative of health enthusiasts who will educate young working people and all Thais about eating habits that could harm their health, including overlooking breakfast, and having grab-and-go lunch, eating unhealthy snacks, and skipping dinners. The more you skip meals, the heavier you will become. She will help raise awareness of the malnutrition issue and encourage individuals who are prone to losing their nutritional balance to pay more attention to the foods they eat and the nutrients they contain.
Pharmacist Wattanachai Isarasenarak, Director of the firm’s Saline solution and Medical Food Division, stated that the whole market for medical food has risen by nearly 20%, with a value of more than 3,000 million baht while the company’s overall business grew by 5% last year, with the expectation of expanding the food industry by 15% this year. For the ONCE Complete strategy, we will focus on raising awareness of the importance of health care by getting complete nutrition with the campaign “7 Warning Signs Your Body Isn’t Getting Enough Nutrients” co-designed by Asst.Prof.Dr. Kulapong Jayanama and encouraged by Chef Pom with her catchphrase “I told you it’s Complete” and Khun An Completionist to share tips to complete all daily meals and activities. In addition to the existing distribution channels in hospitals and pharmacies, the company has added distribution channels through the Official Shop Online, including Shopee and LAZADA, to respond to changing consumer behavior.
Production and research are also our strengths; we have our manufacturing facility, along with product development and research division, which has conducted new research to develop products that meet the needs of consumers in each group as much as possible. With our motto “Otsuka-people creating new products for better health worldwide”, we are confident that ONCE Complete will be a complete nutrients medical food with dietary fiber that help fill the nutritional needs of everyone “Every meal is complete. Complete every day with “ONCE Complete“.
“ONCE Complete” is a complete nutrient medical food formula with dietary fiber and no added sugar to help meet nutrient requirements. The product contains quality protein from whey protein isolate, which provides essential amino acids, MCT oil which helps boost energy rapidly, Omega 3,6,9, and also lactose-free. It is high in dietary fiber, which helps the excretory system. In terms of the manufacturing process, the product is manufactured with modern machinery and factories following international standards. ONCE Complete is perfect for those who have no time to eat nutritious food that the body requires and those at risk of malnutrition, including those who are prone to losing nutritional balance. The number of those at risk is on the rise every year.
ONCE Complete is available in a can, priced at 420 baht each. For more information, please visit
https://www.thaiotsukanutrition.club/ and Facebook: https://www.facebook.com/ThaiOtsuka